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Market, Category & Trend Intelligence

Measure. Find the gap. Call the trend.

TrendScout measures every product in a consumer category, scores where a new entrant has room, and keeps score on the trends it calls. Built for brands, licensors, agencies and investors.

Amazon US, Canada, UK and EU today. Reports, decks and dashboards, never raw data exports.

1Measure

Measure the whole category.

Every product above the sales floor, measured product by product and stated as a floor with its scope and vintage. The worked example on this page is one real category, US eye care, measured in September, with the trend step drawn from the same market.

Category Snapshot · Eye Care (Amazon US)Real data · Sep 2026
$630.8M
Annual revenue, seasonally adjusted
1,888
Products measured (parent level)
1,154
Brands with revenue
67%
Revenue from products Amazon has never sold itself
Eye Masks & Patches$207.1M
Eye Creams$151.0M
Other Eye Care$76.4M
Multi-Balm Sticks$58.4M
Eye Serums$51.0M
Lash & Brow$36.8M
Brand concentration
24.3%top 5 brands' share of revenue
Amazon as a seller (1P)
249of 1,888 products sold by Amazon today
249 current · 184 dropped or lapsed · 1,455 never
Scope: Amazon US, Beauty & Personal Care › Skin Care › Eyes, parent node including its five sub-categories. Floor: products below a minimum monthly sales threshold are excluded, so figures are floors. Vintage: measured September 2026. Revenue stated on an annualized, seasonally adjusted basis. Six of eleven segments shown.
2Find the Gap

Score every product. Rank the room.

Every product carries an opportunity score built from demand, competitive and economic evidence. Same category, same data.

Category Opportunity Score

Average across 1,888 products

58.6/ 100 average· top product 80.2

Score Distribution

Opportunity scores across all 1,888 products

Scores are relative within a category: the top band is where a new entrant has the most room.

Top Opportunities

5 highest-scoring of 1,888 products

1BIODANCE Hydrogel Collagen Eye PatchesEye Masks & Patches · $19.55 · never 1P80.2 A
2Abib Vegan Collagen Eye PatchesEye Masks & Patches · $16.14 · never 1P80.0 A
3Dr.Melaxin Calcium Volume Eye PatchesEye Masks & Patches · $18.00 · never 1P79.7 A
4CHMI 24K Gold Under-Eye PatchesEye Masks & Patches · $11.23 · never 1P79.4 A
5Eakroo Aloe Vera Under-Eye PatchesEye Masks & Patches · $6.99 · never 1P79.4 A

A ≥ 75 · B 60–74. Full top-50 ranking in every report.

Per-Product Opportunity ScorecardSample rows from the top 50
ProductSegmentOpportunityPriceAmazon 1P
Hydrogel Collagen Eye PatchesBIODANCE · $19.55
Eye Masks & Patches80.2 A$19.55Never
Vegan Collagen Eye PatchesAbib · $16.14
Eye Masks & Patches80.0 A$16.14Never
Calcium Volume Under-Eye PatchesDr.Melaxin · $18.00
Eye Masks & Patches79.7 A$18.00Never
24K Gold Under-Eye Patches, 50 pairsCHMI · $11.23
Eye Masks & Patches79.4 A$11.23Never
Aloe Vera Under-Eye Patches, 60 pcsEakroo · $6.99
Eye Masks & Patches79.4 A$6.99Never
Jet Lag Hydrating Eye PatchesSummer Fridays · $27.39
Eye Masks & Patches79.1 A$27.39Never
Whitespace Matrix · Mean Opportunity Score by Segment and Price BandCell: score · annual revenue · product count
Under $10$10–20$20–35$35+
Eye Masks & Patches
60$23.8M · 223
63$68.8M · 185
63$99.7M · 117
58$14.8M · 43
Eye Creams
58$7.5M · 51
59$36.9M · 145
59$51.9M · 129
57$54.6M · 184
Other Eye Care
55$2.5M · 32
58$4.9M · 51
59$20.1M · 58
56$48.9M · 63
Multi-Balm Sticks
55$0.7M · 24
58$47.7M · 36
60$10.1M · 14
fewer than 5
Eye Serums
56$1.7M · 28
57$22.9M · 33
57$9.3M · 32
54$17.2M · 46
Lash & Brow
57$1.3M · 20
62$10.5M · 27
62$8.2M · 31
59$16.8M · 31
Score:5463
Highest-scoring cellsEye Masks & Patches at $10–35: 63 on $168M across 302 products, with Amazon selling only 9 of them.
Amazon's cornerEye Creams above $35: 58 of 184 products are sold by Amazon directly. The prestige shelf is contested.
The crowdEye Masks & Patches under $10: 223 products on $23.8M. Volume without margin.
3Call the Trend

See demand arrive before supply does.

The eye-care shelf above is being reshaped by Korean skincare. We tested twelve named K-beauty trends against five years of market history in Korea and the US to see whether Korean demand leads: it does, by a long way.

9of 12K-beauty trends that ignited in Korea before the US in a walk-forward replay, 2021–2026
95weeksMedian lead from Korean ignition to US ignition across those nine
40Signal sources across marketplace, search, social, creator, AI answers and supply
26Category nodes monitored daily for new entrants
Cross-Market Lead-Lag · K-beauty ReplayBacktest · Google Trends
LEAD Korea United States ignition, KR ignition, US weekly search interest →

Verdicts: 9 Korea-leads, 2 synchronized, 1 US-leads. Illustrative curve; the replay covers 12 named trends. Every live call is frozen when published and graded later against what actually sold, misses included. Until a cohort of live calls has been graded, we describe the models by their backtests, not a track record.

Why TrendScout

Measured, not estimated.

TrendScout
Typical category report
Coverage
Every product above a minimum sales threshold
A sample or a top-100 list
Market size
A floor, with scope and month measured
An estimate, source unclear
Amazon as competitor
Amazon-as-seller history per product
Not tracked
Buyer complaints
Mined from reviews, by segment
Anecdotes
Trends
Calls frozen, then graded against outcomes
Opinions, never scored
Marketplaces
Amazon USCanadaUKEU
US only
Deliverable
Deck, dashboard and diligence report, walked through
A spreadsheet
Reports

Three levels. Two add-ons.

Every level is built on the same complete measurement and walked through with you. Pricing is discussed privately; paid pilots credit toward an annual subscription.

Level 1 · ~10 pages

Essential Report

The landscape and the main opportunities in one category, fast.

Level 2 · 30–40 pages

Expanded Report

A page per segment, competitive structure, review mining, the whitespace matrix and the top 50. Deck and dashboard included.

Level 3 · custom

Enterprise / Custom

Multi-category, multi-marketplace, acquisition screening, recurring remeasurement.

Add-ons
License Evidence Pack

Where your properties sell, and where they don't.

Licensed share measured against your own portfolio, properties missing by segment, and listings that need brand-protection review.

Trend Radar

A weekly read of what's emerging.

Watchlist and calls staged from emerging to mainstream, new best-seller entrants and search and creator momentum, every call on the record and graded.

Who It's For

Teams making big bets on a category.

The same measurement answers a different question for each of them.

Brands & Manufacturers

Decide where to grow next.

  • Which segments and price bands have room, and at what margin
  • Where Amazon sells direct against you, and where it has stepped back
  • What buyers punish in the products already there
  • Which trends are arriving, and how early you still are
Discuss your category →

Licensors & Agents

Prove where a property sells.

  • Licensed share of the category, measured against your own portfolio
  • Properties present and missing in each segment
  • Segments with demand and no licensed supply
  • Listings using a property with no verified licensee
Discuss your portfolio →

Agencies & Consultancies

Bring evidence to every pitch.

  • Measured category intelligence to use with clients
  • A defensible number behind every recommendation
  • Repeatable across categories and marketplaces
  • Partnership arrangements available
Discuss a partnership →

Investors & Aggregators

Test the growth story first.

  • How big and how concentrated the category really is
  • Where the target stands against its set
  • Amazon's own presence as a risk factor
  • Adjacent segments with open space post-deal
Discuss a target →
Get a Demo

See your category measured.

Tell us the category, brand, portfolio or target. We'll show sample pages and confirm the scope before any work begins.

  • Walkthrough of sample report pages
  • A recommended scope, no obligation
  • Reply from a person, not a sequence

Prefer email? info@trendscout.ai